CASE LIBRARY · 6 ASSESSMENTS · ALL INDUSTRIES

Every scenario designed by
someone who’s done the work.

Real business problems from real industries. Your candidates can’t Google the answer — they have to think alongside AI to reach one.

Each case authored by a practitioner with direct domain expertise. 30–45 minutes.

M&A / Strategy45 min

Hanzheng Advanced Materials

China Frontier Tech Due Diligence

Would you approve this cross-border deal — or spot the risk?

For
M&A AnalystCorporate Dev ManagerInvestment Associate+2 more
Designed by
Hadibrata Mantik
Hadibrata Mantik
Director of Digital Strategy, Sinar Mas Financial Services
View case
AI Strategy40 min

SQE.ai — CXO Copilot

Indonesia Market Entry Strategy

How do you take an AI product from zero to enterprise in 18 months?

For
Head of StrategyBusiness Dev DirectorCXO / C-Suite+2 more
Designed by
Praditya Satria Putra
Praditya Satria Putra
CEO, SQE (S-Quantum Engine) | Ex-BCG Manager
View case
Growth Marketing35 min

PT Solusi Digital Nusantara

B2B Growth & Pipeline Conversion Collapse

CAC went up, pipeline went down. Which lever do you pull first?

For
Growth Marketing LeadPerformance Marketing ManagerCommercial Director+2 more
Designed by
Ellen Nio, ACC
Ellen Nio, ACC
Head of Product, SQE — Sinarmas
View case
Growth Marketing30 min

Kopi Nusantara

Customer Acquisition Cost Blowout

CAC tripled in one quarter. The media plan is locked in 30 minutes.

For
Growth Marketing ManagerPerformance Marketing LeadCMO / VP Marketing+2 more
Designed by
Ellen Nio, ACC
Ellen Nio, ACC
Head of Product, SQE — Sinarmas
View case
Product40 min

PT Nusantara Bus Group

BUMN AI Transformation Sequencing

1,840 buses, 6,200 staff, and an AI roadmap that has to work.

For
Product ManagerHead of ProductDigital Transformation Lead+2 more
Designed by
Ellen Nio, ACC
Ellen Nio, ACC
Head of Product, SQE — Sinarmas
View case
Finance / CFO45 min

PT Nusantara Sentosa

Holding Company Restructuring

Profitability by December 2026. Which lever do you pull first?

For
CFOFinance DirectorCorporate Controller+2 more
Designed by
Hadibrata Mantik
Hadibrata Mantik
Director of Digital Strategy, Sinar Mas Financial Services
View case
Showing 6 of 6 cases
Case Authors

Written by practitioners, not test designers.

Each case comes from someone who’s solved this exact problem in a real company — which is why the AI can’t just give the answer.

Ellen Nio, ACC
Ellen Nio, ACC
Head of Product, SQE — Sinarmas

Leads 50+ product managers and designers across 40+ Sinarmas group companies. Leading SQE AI and digitalization efforts. Previously AVP of Marketing Solution at Tokopedia — responsible for TopAds and built native ad solutions across Meta CPAS, Google, and TikTok performance channels.

Forbes Asia 30 Under 30
Ex-Chief of Staff, Jakarta Smart City — DKI Jakarta Governor's Office
Ex-AVP of Product, Sales & Ops, Tokopedia (TopAds / AdEx)
Praditya Satria Putra
Praditya Satria Putra
CEO, SQE (S-Quantum Engine) | Ex-BCG Manager

VP of Strategy at Sinarmas, leading AI & digital transformation across Mining and Financial Services divisions. Former BCG Manager and Strategy& (PwC) consultant in energy, utilities, and sustainability. Head of CEO Office at Medco Power. MBA from ESADE Business School.

MBA, ESADE Business School (Barcelona)
Ex-BCG Manager & Strategy& (PwC) — Energy, Utilities & Sustainability
Ex-Head of CEO Office, Medco Power
Hadibrata Mantik
Hadibrata Mantik
Director of Digital Strategy, Sinar Mas Financial Services

MBA in Finance & Strategy from Vanderbilt University. Built M&A models and valuation analyses at KPMG Indonesia, EY Valuation & Business Modeling, and Wellington Capital Advisory. Led corporate strategy and investments at Grab and OVO.

MBA Finance & Strategy, Vanderbilt University
Ex-KPMG Indonesia & EY Valuation & Business Modeling
Ex-Wellington Capital Advisory (M&A)

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