“Would you approve this cross-border deal — or spot the risk?”
“How do you take an AI product from zero to enterprise in 18 months?”
“CAC went up, pipeline went down. Which lever do you pull first?”
“CAC tripled in one quarter. The media plan is locked in 30 minutes.”
“1,840 buses, 6,200 staff, and an AI roadmap that has to work.”
“Profitability by December 2026. Which lever do you pull first?”
Each case comes from someone who’s solved this exact problem in a real company — which is why the AI can’t just give the answer.

Leads 50+ product managers and designers across 40+ Sinarmas group companies. Leading SQE AI and digitalization efforts. Previously AVP of Marketing Solution at Tokopedia — responsible for TopAds and built native ad solutions across Meta CPAS, Google, and TikTok performance channels.

VP of Strategy at Sinarmas, leading AI & digital transformation across Mining and Financial Services divisions. Former BCG Manager and Strategy& (PwC) consultant in energy, utilities, and sustainability. Head of CEO Office at Medco Power. MBA from ESADE Business School.

MBA in Finance & Strategy from Vanderbilt University. Built M&A models and valuation analyses at KPMG Indonesia, EY Valuation & Business Modeling, and Wellington Capital Advisory. Led corporate strategy and investments at Grab and OVO.